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But, in my opinion, the last thing this movie needed to do is invite comparisons to the previous films with Brendan Fraser. Yes, the previous films in the franchise branded themselves as such and they were very successful. I think one of the biggest mistakes they could make was branding this as some sort of summer blockbuster.

Even Tom Cruise's appeal with audiences couldn't save this movie. But, even then, at the same time, given the high marketing costs for this movie, which don't figure into the budget for filming, this was considered a bomb. This made $405 million on a budget of an estimated $125-195 million. It's difficult to say that about a movie that, while critically reviled, made more than twice its budget. You could say that this is Tom Cruise's biggest mistake. What is there to say about this? You know how I mentioned, in my review of Jack Reacher: Never Go Back, that even the mightiest of box office draws have their fair share of mistakes. Now that we've got all that out of the way. But, even then, Marvel, prior to their movies, doesn't put a logo proclaiming that this is part of the MCU. Then you can start branding it as a cinematic universe. Just play it by ear and if it takes, it takes. Everyone's attempting to catch up to Marvel, I get that, but just don't openly brand this as the start of your own cinematic universe when you don't even know if it's gonna be successful. So why should I care about what I'm seeing? Secondly, the whole idea of telling us that this is meant to be a connected universe is so forced. You're already telling me that, really, this movie is just the introductory piece for all of these characters to come together. Which is, really, a tough start to any universe. Again, this is before you even see one second of the actual movie and already they're beating it into you that this is meant to be something larger than just this movie. But they branded this movie as part of the Dark Universe, complete with its own logo after the Universal intro. First thing first and this is even before you see one second of the actual movie. Let's just say that this movie didn't get off to that hot of a start. Think about it, creating a cinematic universe using all of those characters could actually be a cool idea if handled correctly. Frankenstein, Dracula, Invisible Man, Bride of Frankenstein, Wolfman, Creature from the Black Lagoon, (obviously) The Mummy and that's just off the top of my head. Universal monsters were some of the first to terrify audiences in the 20s. Here's the thing, if Universal want to build your own cinematic universe surrounding famous horror characters, that's fine. All of this brings us to Universal and their, supposed, Dark Universe. I think even Hasbro, a company that makes FUCKING TOYS AND BOARD GAMES, was attempting to start its own cinematic universe. It's just their attempt to close the gap in quality, and financial, success between the two brands. If their execution of these movies are to be believed, this wasn't planned out this way. The only reason the DCCU is even a thing is because Marvel made it successful. Basically, DC Comics was caught off guard by the success of the MCU and they've had to play catch-up ever since. And, yet, you could say that their attempts at creating a cinematic universe has been an utter failure, outside of the Wonder Woman movie (which I've yet to see). DC Comics has more iconic villains than Marvel and some of the most famous characters in MEDIA belong to them.

Case in point, the DC Cinematic Universe. Once something is massively successful, countless other people try to copy it without understanding why it worked and why the company originally behind this successful concept took their sweet ass time setting everything up. Marvel's patience in slowly building its world and the characters that inhabit it has paid dividends for them. It's one of the great achievements Hollywood has had in a long time.

#The mummy movies online how to#

Personally, while I'm not in love with the universe itself, I've gotta give credit to Marvel for knowing how to successfully ensure that all its characters exist in the same universe, even if they're doing things separately. Now that I've said all of that, let's talk about the Marvel Cinematic Universe. But considering the breadth of stories to tell with these mythologies, that they've been used, essentially, for summer blockbusters is highly disappointing. What I mean by creatively is exploring these characters in depth, not that these are bad movies. Since the first two Mummy flicks were very successful. Which is why it's so frustrating that, realistically speaking, Hollywood, at least recently, hasn't used these elements really all that successfully. Much like its Norwegian and Greek counterparts, there's many stories that can be told using those worlds and those writings.